摘要
中医药文化是中华民族的智慧结晶,对构建人类卫生健康共同体具有重要作用。加强中医药文化国际传播,既有助于推动中医药产业高质量发展,也能传播中国的健康理念,促进文明间的交流互鉴。然而,当前中医药文化国际传播实践面临传播主体专业人才的缺位、传播内容表现形式的错位、传播媒介技术运用的乏力和传播效能评估体系的滞后等困境。因此,我们亟须培育专业人才优化传播主体建设、创新表现形式提升传播内容质量、运用新兴技术增强传播载体、优化评估体系提升传播效能,从而形成中医药文化国际传播的良性生态。
Traditional Chinese medicine culture is a crystallization of the wisdom of the Chinese nation and plays a significant role in building a community of common health for mankind.Enhancing the international dissemination of TCM culture not only helps promote the high-quality development of the TCM industry but also spreads China’s health concept promotes mutual learning between civilizations.However,the current international communication of traditional Chinese medicine culture faces multidimensional challenges:a lack of professional talent in communication entities,misalignment in the representation of communication content,inadequate utilization of media technologies,and a lagging evaluation system for communication effectiveness.Therefore,it is imperative to cultivate professionals to optimize the development of communication entities,innovate presentation methods to enhance content quality,leverage emerging technologies to improve communication channels,and refine evaluation systems to boost communication efficacy,thereby fostering a virtuous ecosystem for the international dissemination of traditional Chinese medicine culture.
作者
包红琼
Bao Hongqiong(School of Marxism,China West Normal University,Nanchong 637009,China)
出处
《锦州医科大学学报(社会科学版)》
2025年第4期58-62,66,共6页
Journal of Jinzhou Medical University(Social Science Edition)
基金
2024年度南充市社科规划项目“‘两个结合’视域下中医药文化国际传播的现实困境及路径优化”(编号:NC24JK30)的研究成果。
关键词
人类卫生健康共同体
中医药文化
国际传播
community of common health for mankind
traditional Chinese medicine culture
international communication
