摘要
文章从我国文化贸易的数字化转型出发,从发展实力和发展潜力两个维度构建出共包含5个一级指标和16个二级指标的跨境电商发展水平多维评价指标体系,采用改进熵值法测算了我国31个省份2013—2022年的跨境电商发展水平,基于双向固定效应模型与空间杜宾模型的研究结果指出,跨境电商发展对本地区文化产品出口具有显著促进作用和正向的空间溢出效应,进一步的机制检验表明跨境电商主要通过推动技术创新与提升城市化水平来间接促进文化产品出口。为此,通过提升跨境电商发展水平、强化技术创新驱动和深化跨境电商与城市化协同,有助于更好推动我国文化产品出口。
This article begins with the digital transformation of China’s cultural trade,and from the dimensions of development strength and evelopment potential,constructs a multi-dimensional evaluation system encompassing 5 primary indicators and 16 secondary indicators to assess the development level of cross-border e-commerce.Using an improved entropy method,it measures the cross-border e-commerce development levels of 31 regions in China from 2013 to 2022.Based on a two-way fixed effects model and a spatial Durbin model,the findings indicate that cross-border e-commerce development significantly promotes local cultural product exports and exhibits positive spatial spillover effects;and further mechanism tests reveal that cross-border e-commerce indirectly facilitates cultural product exports primarily by driving technological innovation and enhancing urbanization levels.Therefore,improving the development level of cross-border e-commerce,strengthening technological innovation drivers,and deepening the synergy between cross-border e-commerce and urbanization will help better promote the export of China’s cultural products.
出处
《新经济》
2025年第12期129-146,共18页
New Economy
基金
陕西省科技厅软科学研究计划一般项目“跨境电商赋能陕西传统制造业转型升级路径与对策研究”(2024ZC-YBXM-198)
陕西省社会科学基金项目“5G时代陕西省文化产业模式与业态创新研究”(2021D025)。
关键词
跨境电商
文化产品出口
空间溢出效应
Cross Border E-Commerce
Export of Cultural Products
Spatial Spillover Effect
Spatial Durbin Model
