摘要
随着数字技术的不断发展,虚拟博物馆成为了现代文化传播和教育的重要形式。本研究基于Kano模型,探讨了如何通过分析虚拟博物馆用户需求,优化其沉浸式体验设计以提升用户满意度。通过问卷调查和专家访谈收集数据,采用Kano模型与AHP层析分析法对虚拟博物馆的用户需求进行分类,识别出必备需求、期望需求和魅力需求,并细化为9条具体路径,最终形成了虚拟博物馆沉浸式体验的系统性策略框架。研究发现,满足基础需求对用户的基本满意度至关重要,而魅力需求的引入能显著提升用户的情感共鸣和沉浸感。进一步分析表明,虚拟博物馆的沉浸体验、交互方式及虚拟现实(VR)的应用,在不同需求层次的满足中起着关键作用。未来研究可进一步探索不同类型用户群体的需求以及新兴技术的应用,以增强虚拟博物馆的互动性和教育功能。
With the continuous development of digital technology,virtual museums have become an important form of modern cultural dissemination and education.This study,based on the KANO model,explores how to optimize the immersive experience design of virtual museums to enhance user satisfaction by analyzing user needs.Data were collected through surveys and expert interviews,and the Kano model and AHP(Analytic Hierarchy Process)were used to classify the user needs of virtual museums.The study identifies basic needs,expected needs,and attractive needs,which were further refined into 9 specific pathways,ultimately forming a systematic strategy framework for the immersive experience of virtual museums.The study found that meeting basic needs is crucial for users’fundamental satisfaction,while the introduction of attractive needs can significantly enhance users’emotional resonance and immersion.Further analysis indicates that the immersive experience,interaction methods,and the application of Virtual Reality(VR)play a key role in meeting the different levels of user needs.Future research could further explore the needs of different user groups and the application of emerging technologies to enhance the interactivity and educational functions of virtual museums.
作者
朱田田
聂莎
Zhu tiantian;Nie sha(Shanghai University of Engineering Science,Shanghai 201620)
