摘要
数字技术的发展不仅催生出众多新的艺术形式,而且推动艺术管理相关领域的变革。数字技术介入艺术生产、艺术接受和艺术传播之后,也让艺术管理涉及的策划、传播和营销工作产生多方面、全方位的变化。数字化趋势下艺术接受者、艺术生产者和艺术组织产生的变革,亦影响着表征为艺术习得、沟通交流、研究分析的艺术管理思维,这些变化对现代化艺术管理的发展利弊共存。文章通过剖析当下艺术管理方式的优势与局限性,提出从技术意识和创新意识上完善现代化艺术管理思维的策略,以期为实现数字时代艺术与科技相辅相成的路径探索提供帮助。
The advancement of digital technology has not only generated numerous new art forms but also catalyzed changes across art management domains.Beyond its intervention in artistic production,reception,and communication,digital technology has triggered comprehensive transformations in planning,communication,and marketing aspects of art management.The digitalization trend has altered artistic recipients,producers,and organizations,consequently affecting artmanagement approaches to acquisition,communication,and research analysis.These transformations present both advantages and disadvantages for modern art management development.Through examining the strengths and limitations of current art management methodologies,this article proposes strategies to enhance modern art management thinking through technical awareness and innovation consciousness,aiming to facilitate the complementary relationship between art and technology in the digita era.
出处
《上海视觉》
2025年第4期110-117,共8页
Shanghai Vision
基金
云南省教育厅科学研究基金项目“唐代云南艺术图像呈现的多民族交往交流交融研究”(编号2025Y0234)
云南大学研究生科研创新基金项目“唐代云南艺术图像呈现的多民族交往交流交融研究”(编号KC-24248312)。
关键词
数字技术
艺术管理
思维嬗变
艺术生产
艺术接受
Digital Technology
Art Management
Evolution of Thinking
Artistic Production
Artistic Reception
