摘要
在数字经济时代,饲料产业的流通模式与价值体系正经历深刻变革。传统线下销售模式难以满足市场对价格透明、服务便捷和信息对称的需求,竞争力逐渐减弱。饲料电商平台凭借数字技术优势,成为推动行业转型升级的重要途径。文章基于数字经济背景,系统梳理饲料电商平台的典型商业模式,分析其在数字化发展过程中面临的核心问题,并提出相应的创新路径,旨在提高平台的数字化服务能力与市场竞争力,促进饲料产业实现数字化协同发展。
In the era of digital economy,the circulation mode and value system of the feed industry are undergoing profound changes.The traditional offline sales model is difficult to meet the market demand for price transparency,convenient service,and symmetrical information,and gradually loses competitiveness.The feed e-commerce platform,with its digital technology advantages,has become an effective measure to promote industry transformation and upgrading.Based on the background of the digital economy,this article systematically sorts out the typical business models of feed e-commerce platforms,analyzes their core issues in digital development,and proposes targeted innovative paths,aiming to enhance the platform's digital service capabilities and market competitiveness,and promote the digital collaborative development of the feed industry.
作者
张娟
戴岐
ZHANG Juan;DAI Qi(School of Humanities,Shandong Agriculture and Engineering University,Jinan,Shandong Province 250000,China)
出处
《中国饲料》
北大核心
2025年第22期93-96,共4页
China Feed
关键词
数字经济
饲料电商平台
商业模式
数字化
供应链
digital economy
feed e-commerce platform
business model
digitization
supply chain
