摘要
随着数字技术的广泛应用,推进教育数字化已是加快建设教育强国的必然选择。高校教学管理类微信公众号以其传播对象面向师生的针对性、传播速度突破时空限制的及时性和传播内容服务教育教学的便捷性,在高校人才培养工作中发挥着重要作用。在此背景下,以我国147所“双一流”建设高校的本科生院/教务处开通的教学管理类微信公众号为例,采用普查法和清博指数,从账号开通情况、建设情况、运营情况等方面进行调查与分析,为高校教学管理类微信公众号建设提供一定的参考依据,并进一步探析高校教育数字化人才培养的优化和改进路径。
With the wide application of digital technology,promoting digitalization in education has become an inevitable choice to accelerate the construction of a powerful educational country.Utilizing WeChat official accounts to facilitate talent cultivation in universities is one of the effective paths for the digital transformation of education.Teaching management WeChat official accounts in universities play a significant role in talent cultivation due to their targeted communication towards teachers and students,timely dissemination beyond temporal and spatial limitations,and convenient content delivery for educational purposes.In this context,this paper takes the teaching management WeChat official accounts of 147“double first-class”universities in China as examples,adopts the general survey method and the Qingbo index to investigate and analyze the account opening,construction,and operation situations,aiming to provide references for the construction of such accounts.Furthermore,it explores optimal and improved paths for digital talent cultivation in higher education.
作者
贾佳丽
李筱彧
JIA Jia-li;LI Xiao-yu(Academic Affairs Office,Nanjing University of Aeronautics and Astronautics,Nanjing,Jiangsu 210016,China;Arts College,Nanjing University of Aeronautics and Astronautics,Nanjing,Jiangsu 211106,China)
出处
《教育教学论坛》
2025年第48期18-23,共6页
Education And Teaching Forum
基金
2024年度江苏省大学生创新创业训练计划项目“教学管理类微信公众号运营现状及影响力提升路径研究——基于147所‘双一流’建设高校的调查”(202410287208Y)
2023年度南京航空航天大学本科教育教学改革研究项目“数字化新背景下微信公众平台促进人才培养质量提升路径研究”(2023JGJW49Y)。
关键词
教育数字化
微信公众号
教学管理
“双一流”建设高校
digitalization of education
WeChat official account
teaching management
“double first-class”universities
