摘要
本文系统探讨小众皮革品牌出海过程中的本土化语言营销实施路径。研究显示,有效的本土化语言策略能够通过合规表达建立专业信任,借助文化转译实现差异化认知,运用场景叙事强化情感共鸣,最终提升营销转化效能。同时,品牌需应对文化适配、资源约束、合规竞争等多重挑战,通过构建包含市场调研、内容创新、渠道布局和持续优化在内的完整体系,实现品牌价值在全球市场的精准传递与增值。
This study systematically explores localized language marketing strategies for niche leather brands during their global expansion.The research demonstrates that effective localization approaches can build professional trust through compliant messaging,achieve differentiated brand recognition via cultural adaptation,and enhance emotional resonance through contextual storytelling,ultimately boosting marketing conversion efficiency.Brands must address multiple challenges including cultural adaptation,resource constraints,and regulatory compliance.By establishing a comprehensive framework encompassing market research,content innovation,channel deployment,and continuous optimization,companies can effectively communicate brand value and create added value in global markets.
作者
刘琴
LIU Qin(Sichuan Institute of Industrial Technology,Deyang Sichuan 618500,China)
出处
《皮革与化工》
2025年第5期241-243,共3页
Leather And Chemicals
关键词
小众皮革品牌
品牌出海
本土化营销
语言策略
跨文化传播
niche leather brands
brand globalization
localization marketing
language strategy
cross-cultural communication
