摘要
随着人工智能、虚拟现实、短视频等数智技术不断扩展文化传播的边界,国际语境里中华优秀诗词的传播呈现出新的趋势与挑战。为加大中华优秀传统文化的国际传播力度,增强古典诗词的全球传播效果与感染力,苏东坡的长江题材诗词作为兼具文学价值与视觉表现力的文化符号,成为当下数字传播实践中的经典样本。本文以苏东坡诗词的国际传播作为观察切口,分析中华优秀诗词在数字媒介环境中的转译方式、语境适配机制与表达路径,点明当前跨文化传播中存在的语言壁垒、技术浅化与机制断层等现实难题,最终提出从翻译策略、媒介表达、技术整合到传播机制的系统性优化实施路径,尝试探究中华优秀诗词从“可再现”过渡到“可共鸣”的传播机会,助力中华文化在全球层面达成更深度的认知建构与文化互动。
In recent years,emerging digital technologies such as artificial intelligence,virtual reality,and short video platforms have significantly expanded the boundaries and modalities of cultural communication.Against this backdrop,classical Chinese poetry-particularly Su Dongpo's Yangtze Riverthemed works-has gained renewed visibility and global resonance.As iconic cultural texts imbued with literary sophistication and visual appeal,these poems present both opportunities and challenges in international dissemination.This article uses Su Dongpo's Yangtze River-related poetry as a representative case to examine the evolving patterns of cross-cultural communication of classical Chinese poetry in the digital media landscape.It explores the transformation of poetic transmission in this context,focusing on issues of translation accuracy,cultural adaptation,technological mediation,and communication infrastructure.The study further proposes a strategic framework comprising enhanced translation strategies,multimodal expression,immersive digital interfaces,and collaborative dissemination mechanisms.Ultimately,it argues that moving from mere symbolic representation to emotional resonance is essential for classical Chinese poetry to achieve deeper engagement and foster meaningful cultural dialogue on a global scale.
作者
姚娟
李瑞仙
Yao Juan;Li Ruixian
出处
《中国新闻传播研究》
2025年第4期273-280,共8页
China Journalism and Communication Journal
关键词
中华优秀诗词
苏东坡
长江意象
数字媒介
跨文化传播
classical Chinese poetry
Su Dongpo
Yangtze River imagery
digital media
cross-cultural communication
