摘要
随着我国入境游的强劲复苏,来自世界各地的游客纷纷涌入上海。高端中餐厅承载着向国际友人推广中华美食的重任,面临着前所未有的挑战,如何优化顾客体验以加强顾客满意度是其努力的方向。本文以上海高端中餐厅的入境游客为调研对象,通过发放英文问卷的形式调研其用餐情况,运用SPSS和AMOS软件将回收的数据进行描述性分析、信效度分析、验证性因子分析,并运用构建结构方程模型的方法开展实证分析。结果显示:高端中餐厅的环境、服务、菜品均对入境游客的感官和情感体验产生正向影响,同时入境游客的感官体验和情感体验也均对其满意度产生正向影响。基于研究结果对高端中餐厅行业提供参考与建议,并指出本文的不足与展望。本研究有助于揭示高端中餐厅入境游客用餐体验的关键影响因素,对于推动中国餐饮文化的国际传播和上海提升国际城市形象具有重要意义。
With the strong recovery of inbound tourism,many international visitors are flocking to Shanghai,where high-end Chinese restaurants play a crucial role in promoting Chinese culture to international vips.However,the surge in tourist numbers has presented unprecedented challenges,making the optimization of customer experience to enhance satisfaction a key focus.This study focuses on inbound tourists who have dined at high-end Chinese restaurants in Shanghai.Using an Englishlanguage questionnaire,data on their dining experiences were collected and analyzed through SPSS and AMOS.The analysis included descriptive statistics,reliability and validity testing,confirmatory factor analysis,and the construction of a structural equation model.The results show that the environment,service,and cuisine have a positive impact on both the sensory and emotional experiences of inbound tourists.Furthermore,both sensory and emotional experiences positively influence customer satisfaction.Based on these findings,the study provides practical recommendations for the high-end Chinese restaurant sector in hotels,while also acknowledging its limitations and suggesting directions for future research.This study contributes to identifying key factors that shape the dining experiences of inbound tourists in high-end Chinese restaurants and holds significance for promoting Chinese culinary culture internationally and enhancing Shanghai’s image as a global city.
作者
王辉
吉紫怡
陈吴菲
WANG Hui;JI Ziyi;CHEN Wufei
出处
《国际大都市发展研究(中英文)》
2025年第5期74-87,共14页
JOURNAL OF METROPOLITAN DEVELOPMENT RESEARCH
关键词
高端中餐厅
入境游客
感官体验
情感体验
游客满意度
high-end Chinese restaurant
inbound tourist
sensory experience
emotional experience
tourist satisfaction
