摘要
就在众多制造企业纷纷追求“大而全”时,百利盖却独辟蹊径,专注“瓶盖”这一细分领域。凭借每只2.1克重的小瓶盖源源不断地销往100多个国家和地区,公司如今年产值已突破12亿欧元大关。一条近乎“偏执”的产品线,居然成功撬动了全球饮料、食品、化工、润滑油四大市场。可口可乐、雀巢、伊利、美孚等众多超级品牌,均是其稳定的长期合作伙伴。百利盖这个最初由德国小镇作坊起步的工业巨头,如今已在全球拥有30家制造工厂,年产瓶盖900亿只。
While many manufacturing companies pursued“large and comprehensive”solutions,BERICAP took a unique approach and focused on the niche market of“bottle caps”.With the small bottle caps,each weighing 2.1 grams,being sold to over 100 countries and regions,the company’s annual output value has now exceeded 1.2 billion euros.
出处
《国企管理》
2025年第12期80-82,M0004,共4页
China State-Owned Enterprise Management
