摘要
湿地是保障国家生态安全的战略资源,同时具有重要的生态旅游和科普教育价值,然而基于湿地旅游场景的自然教育效果如何尚待检验。游客亲环境行为作为自然教育效果之一能够促进湿地可持续发展。基于SOR理论构建湿地旅游场景对游客亲环境行为意向的假设模型,选取自然教育感知作为中介变量,采用结构方程模型,以环巢湖湿地公园群为案例地进行实证检验。研究发现:科普设施直接且通过自然教育感知正向驱动游客亲环境行为意向;湿地环境质量仅通过自然教育感知正向驱动游客亲环境行为意向;自然教育感知正向驱动游客亲环境行为意向。研究结果揭示了湿地旅游场景对游客亲环境行为意向的作用机制,为湿地旅游场景更好发挥其自然教育作用提供了实证参考。
Wetlands are strategic resources for ensuring national ecological security and also hold significant value for ecotourism and science education.However,the effectiveness of nature education based on wetland tourism scenes remains to be tested.As an indicator of nature education outcomes,tourists’pro-environmental behavior can promote the sustainable development of wetlands.Based on the Stimulus-Organism-Response(S-O-R)theory,this study constructs a hypothetical model of the impact of wetland tourism scenes on tourists’pro-environmental behavior intention,selecting nature education perception as a mediating variable.Using structural equation modeling,an empirical test was conducted in the case study area of the Chaohu Lakeside Wetland Park Group.The findings reveal that:(1)science education facilities directly and positively drive tourists’pro-environmental behavior intention,and also do so indirectly through nature education perception;(2)wetland environmental quality only positively drives tourists’pro-environmental behavior intention through the mediation of nature education perception;and(3)nature education perception directly and positively drives tourists’proenvironmental behavior intention.The results elucidate the mechanism through which wetland tourism scenes influence tourists’pro-environmental behavior intention,providing an empirical reference for enhancing the role of wetland tourism scenes in nature education.
作者
张琼锐
沈瑜诺
徐颂军
ZHANG Qiongrui;SHEN Yunuo;XU Songjun(School of Tourism Management,Chaohu University,Hefei 238024,Anhui,China;School of Geography,South China Normal University,Guangzhou 510631,Guangdong,China)
出处
《中南林业科技大学学报(社会科学版)》
2025年第6期81-92,共12页
Journal of Central South University of Forestry & Technology(Social Sciences)
基金
国家自科基金项目(42376226)
安徽省高校科研项目(2024AH052866)
巢湖学院学科建设质量提升工程项目(XWZ202306)。
关键词
亲环境行为意向
湿地旅游场景
自然教育感知
SOR理论
环巢湖湿地公园群
pro-environmental behavior intention
wetland tourism scenes
nature education perception
S-O-R theory
Chaohu Lakeside Wetland Park Group
