摘要
在媒体融合纵深推进与金融信息服务需求激增的背景下,广电机构依托公信力与本地资源拓展该领域,却面临核心困境:内容专业性与差异化缺失、数据能力与智能技术薄弱、事业单位体制僵化及人才短缺、盈利模式单一与生态协同不足。本文针对上述痛点,提出系统性创新模式:构建“区域化深耕+垂直化壁垒+场景化融合”的内容生态体系,实现价值深度挖掘;打造“数据资产化+智能业务化+风控体系化”的技术赋能架构,夯实服务底座;建立“跨界融合+组织再造+激励重构”的组织运营体系,激发内生动力;拓展“B端赋能增效+C端分层变现+G端协同治理”的商业生态,开辟多元变现渠道。研究进一步展望了以智能中枢平台升级、全渠道服务网络、跨界生态融合及体系化保障为核心的未来生态构建方向,为广电机构突破转型瓶颈提供理论指导与实操框架。
Against the backdrop of deepening media convergence and a surge in demand for financial information services,broadcasting institutions are leveraging their public trust and local resources to expand into this sector.However,they face core challenges,including a lack of content professionalism and differentiation,deficiencies in data capabilities and intelligent technologies,rigid institutional mechanisms and talent shortages,as well as a singular profit model and insufficient ecological collaboration.To address these pain points,this paper proposes a systematic innovation model:constructing a content ecosystem characterized by“regional deep cultivation+vertical barriers+scenario-based integration”to achieve in-depth value mining;building a technology-enabled architecture centered on“data assetization+intelligent operationalization+risk control systematization”to solidify the service foundation;establishing an organizational and operational system featuring“cross-boundary integration+organizational restructuring+incentive realignment”to stimulate endogenous motivation;and expanding a business ecosystem encompassing“B-end empowerment and efficiency enhancement+C-end tiered monetization+G-end collaborative governance”to diversify revenue streams.The study further outlines future ecological development directions focused on upgrading intelligent central platforms,building omnichannel service networks,fostering cross-sector ecological integration,and establishing systematic safeguards,thereby providing theoretical guidance and practical frameworks for broadcasting institutions to overcome transformation bottlenecks.
作者
程丰
Feng Cheng(Hubei Housing Security Construction Management Co.,Ltd.,Hubei United Investment Group,Wuhan Hubei)
出处
《新闻传播科学》
2025年第10期1790-1798,共9页
Journalism and Communications
关键词
媒体融合
广电机构
金融信息服务
智能技术应用
Media Convergence
Broadcasting Institutions
Financial Information Services
Intelligent Technology Application
