赣鄱文化国际传播力提升路径探究

Research on Path to Enhancing the International Dissemination Power of Gan-Po Culture

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摘要在全球文明对话日益深化的时代背景下,推动中华文化走出去是促进文明互鉴、贡献中国智慧的重要路径。该文以赣鄱文化为研究对象,旨在系统阐释其“瓷之源、道之宗、绿之韵、文之盛、红之魂”五大符号群的核心价值体系,运用跨文化传播理论与符号学方法,挖掘其生态智慧、哲学思想及人文精神,探寻其与人类共同价值、现代性话语的深层契合点。该研究重点从叙事策略现代化创新、传播渠道多元化整合、受众细分下的精准传播三维度,构建兼具理论支撑与实践操作性的赣鄱文化国际传播力提升路径,以期为增强中国地域文化全球影响力提供个案参考与策略启示。 Against the backdrop of increasingly profound global civilizational dialogue,promoting Chinese culture to reach the world serves as a significant pathway for facilitating mutual learning among civilizations and contributing Chinese wisdom.This paper takes Gan-Po Culture as its research subject,aiming to systematically elucidate the core value system embodied in its five symbolic clusters—"the Origin of Porcelain,the Ancestry of Taoism,the Charm of Nature,the Flourishing of Literature,and the Soul of Red Culture".By employing cross-cultural communication theory and semiotic methods,the study seeks to uncover the ecological wisdom,philosophical thought,and humanistic spirit within,while exploring points of deep convergence with universal human values and modern discourse.Focusing on three dimensions—the modernization of narrative strategies,the diversification of communication channels,and targeted communication based on audience segmentation—the research constructs a theoretically grounded and practically operable pathway to enhance the international communication capacity of Gan-Po Culture.The findings are expected to provide a case reference and strategic insights for strengthening the global influence of China's regional cultures.

作者杨艳君龚若涵徐颖 YANG Yanjun;GONG Ruohan;XU Ying(Jiangxi University of Water Resources and Electric Power,Nanchang Jiangxi,330099,China;Shanghai Ocean University,Shanghai,201306,China)

机构地区江西水利电力大学上海海洋大学

出处《文化创新比较研究》 2025年第31期161-164,共4页 Comparative Study of Cultural Innovation

基金 2021年江西省社会科学“十四五”基金项目“赣鄱文化外译的翻译传播学模式研究”(项目编号:21YY16) 2024年江西省高校人文社会科学课题“重构科技叙事:认知叙述学视域下国际工程技术文本翻译研究”(项目编号:YY24106)阶段性研究成果。

关键词赣鄱文化国际传播力提升路径文化叙事数字化传播文明互鉴 Gan-Po culture International dissemination power Enhancing path Cultural narration Digital communication Mutual learning among civilizations

分类号 G127 [文化科学] J05 [艺术—艺术理论]