摘要
在网络舆情中,共情传播是影响网络舆情走向与演变的重要因素。事实刺激与个人体验激活镜像神经元、诱发群体身份,“模仿—反馈”与“知觉—行动”机制作用下情绪正义被唤起,多感官刺激与情感表达建构公众身份认同,公众个体情绪分享和认知调节使群体情绪凝聚形成情感共同体。在网络舆情中,共情传播过度失衡导致的非理性行为,会造成群体情绪极化、舆情失控。因而需用共情式危机管理实现舆论场的良性互动,增强共情的议题设置和叙事能力建设,在舆论共振中达成有效共识,发挥意见领袖作用,避免共情跑偏、舆论失控,促进共情与理性有机结合,避免公众过度共情。
In online public opinion,empathy communication is an important factor affecting the evolution of online public opinion.Empathetic communication arises from the activation of mirror neurons by factual stimuli and personal experiences,triggering a sense of group identity.This process involves the evocation of emotional justice through the"imitation-feedback"and"perception-action"mechanisms.Additionally,multi-sensory stimulation and emotional expression contribute to the construction of public identity,while the sharing of individual emotions and cognitive regulation among the public lead to the cohesion of group emotions,ultimately forming an emotional community.in online public opinion,the irrational behavior caused by the over-imbalance of empathetic communication can lead to the polarization of group emotions and the loss of control over public opinion.Therefore,it is necessary to use empathetic crisis management to achieve positive interaction in the public and government opinion arena,enhance empathetic agenda-setting and narrative-building to reach effective consensus in public resonance,leverage the role of opinion leaders to prevent the distortion of empathy and the loss of control over public opinion,and promote an organic combination of empathy and rationality to avoid excessive empathy from the public.
作者
王建明
郭鹏
Wang Jianming;Guo Peng
出处
《东岳论丛》
北大核心
2025年第10期147-155,192,共10页
DongYue Tribune
基金
2021年度国家社会科学基金项目“我国重大公共危机事件中社区应急的资源动员机制研究”(项目编号:21BSH031)阶段性成果。
