摘要
当前,微短剧在内容创作、传播宣发、运营投放过程中面临多元侵权形态,涵盖剧本抄袭、生成式人工智能工具化侵权、二次搬运等问题。微短剧面临的多元侵权形态,本质上是传统著作权制度与数字内容生产范式间系统性错位的体现。这一错位集中表现为四重矛盾:法律制度演进滞后于技术迭代、版权边界模糊与权利主体意识弱化相互强化、侵权隐蔽性与维权成本间形成结构性失衡,以及平台在责任认定与执行层面存在制度性缺位。应对上述挑战,需构建以“制度—技术—平台—生态”为核心的多维治理框架:在制度层面推动法律更新与监管强化,技术层面建立基于智能识别与溯源技术的版权基础设施,平台层面明确主体责任并建立政企协同机制,生态层面依托公共服务平台与行业自律机制协同支撑。该治理框架不仅为微短剧版权治理提供系统解决方案,也为数字时代内容产业版权治理范式转型提供了实践路径。
Micro dramas face multifaceted copyright infringement throughout their lifecycle,spanning creation,distribution,and operation.These violations—including script plagiarism,generative AI enabled infringement,and unauthorized content repurposing—reflect fundamental misalignments between traditional copyright frameworks and digital production paradigms.Four structural contradictions underlie this systemic dissonance:legal frameworks lag behind technological evolution;blurred copyright boundaries exacerbate weak rights consciousness;infringement concealment creates cost prohibitive enforcement;and platforms demonstrate institutional accountability gaps.Addressing these challenges necessitates a multidimensional governance framework integrating institutional,technological,platform,and ecological dimensions.Institutional reforms should accelerate legal adaptation and regulatory enhancement;technological solutions require intelligent identification and traceability infrastructure;platform governance demands clear accountability mechanisms and public private coordination;ecological development depends on professional services and industry self regulation.This integrated approach not only resolves micro drama copyright dilemmas but also advances governance paradigm transformation for digital creative industries.
作者
乔玉为
陈一鸣
QIAO Yuwei;CHEN Yiming(School of Journalism,Fudan University,Shanghai 200433,China;School of Journalism and Communication,Hunan Normal University,Changsha 410081,China;Academy of Film and Creative Technology,Xi'an Jiaotong Liverpool University,Suzhou 215000,Jiangsu China)
出处
《吉首大学学报(社会科学版)》
北大核心
2025年第5期69-78,共10页
Journal of Jishou University(Social Sciences)
基金
国家社会科学基金艺术学项目(23BH154)。
关键词
微短剧
版权
侵权
版权治理
制度滞后
技术悖论
micro dramas
copyright
infringement
copyright governance
institutional lag
accountability gaps
