摘要
强化将品牌纳入中央企业领导人员经营业绩考核,已成为引导中央企业发挥品牌全局性、战略性和牵引性作用的重要举措。构建中央企业品牌考核机制可分三步,一是构建既具有国际视野又适应中央企业特色的品牌评价体系,二是按简便易行原则建立中央企业品牌建设对标评价指标,三是分阶段、分步骤推进建立中央企业品牌考核机制。
Incorporating brand performance into the operational evaluation of China’s central stateowned enterprises(SOEs)executives constitutes a critical initiative to leverage the comprehensive,strategic,and catalytic role of SOE brands.Specifically,establishing a brand assessment mechanism for SOEs could be implemented through 3 key steps:first,developing a system that integrates international perspectives with SOE-specific characteristics;second,creating benchmark metrics for SOE brand building based on the principle of simplicity and practicality;and third,progressively implementing the brand assessment mechanism in phases.
作者
李晓明
崔可宁
LI Xiaoming;CUI Kening(SINOPEC Group Party School,SINOPEC Management Institute,Beijing 100012,China;SINOPEC Shengli Petroleum Administrative Bureau Co.,Ltd.,Dongying,Shandong 257001,China)
出处
《能源化工财经与管理》
2025年第2期1-7,共7页
Finance and Management of Energy Chemical Industry
关键词
中央企业
品牌考核机制
品牌评价体系
central state-owned enterprises
brand assessment mechanisms
brand evaluation systems
