摘要
随着文旅产业的快速发展,公众旅游目的和出游方式也变得更加多样化。内蒙古自治区提出打造“北疆文化”品牌的工作部署,对于弘扬并传承中华优秀传统文化,促进传统文化创新发展具有积极的推动作用。乌兰察布市地处我国正北方,有着丰富的自然和人文景观。本文以乌兰察布现有代表性旅游景区为研究对象,通过深入挖掘景区自然生态资源和民俗文化资源,探讨了构建北疆文化视域下的旅游品牌设计策略并进行设计实践,以期传递北疆文化独特魅力,提升品牌认知度和吸引力,并为北疆地区其他旅游品牌塑造提供有益的建议与实践参考。
With the rapid development of the cultural and tourism industry,the purposes and modes of travel for the public became more diversified.The Inner Mongolia Autonomous Region proposed a work plan to build the"Northern Frontier Culture"brand,which played a positive role in promoting and inheriting the excellent traditional Chinese culture,as well as fostering the innovative development of traditional culture.Ulanqab,located in the far north of the country,boasts rich natural and cultural landscapes.This paper takes the representative tourist attractions in Ulanqab as the research subject.By deeply exploring the natural ecological resources and folk cultural resources of these attractions,it discusses the strategies for constructing a tourism brand design from the perspective of Northern Frontier Culture and carries out design practices.The aim is to convey the unique charm of Northern Frontier Culture,enhance brand recognition and appeal,and provide useful suggestions and practical references for the shaping of other tourism brands in the Northern Frontier region.
作者
陈丹
麻晓宇
Chen Dan;Ma Xiaoyu(School of Fine Arts and Design,Jining Normal University,Ulanqab 012000,Inner Mongolia,China;Ulanqab Municipal Party School,Ulanqab 012000,Inner Mongolia,China)
出处
《绿色科技》
2025年第15期217-223,共7页
Journal of Green Science and Technology
基金
2024年度内蒙古自治区文化和旅游发展研究项目(编号:2024-WL043)。
关键词
北疆文化
旅游品牌
乌兰察布市
northern frontier culture
Ulanqab
tourism brand
