摘要
在“健康中国”战略深化与全民健身公共服务高质量发展的背景下,研究以多元共治理论为框架,探讨运动员社会责任赋能全民健身服务供给的创新路径。通过理论分析与实践逻辑梳理,揭示当前全民健身服务存在供给碎片化、主体协同不足及运动员责任脱嵌等现实困境。研究提出“主体协同—责任嵌入—机制优化—技术赋能—文化认同”五位一体的创新框架:通过重构政府、市场、社会与运动员的权责网络,分层设计运动员社会责任实践场景,构建法律保障与激励兼容的制度体系,并依托数据驱动优化资源配置。结果表明,运动员社会责任可通过专业化服务供给与公共价值传播,成为破解全民健身治理效能瓶颈的关键动能,为构建更高水平的全民健身公共服务体系提供理论支撑与实践范式。
Against the backdrop of the deepening of the“Healthy China”strategy and the high-quality development of public fitness services,this study,based on the framework of multi-stakeholder governance theory,explores innovative paths for athletes social responsibility to empower the supply of public fitness services.Through theoretical analysis and the sorting out of practical logic,it reveals the current real dilemmas in public fitness services,such as fragmented supply,insufficient subject coordination,and the disengagement of athletes responsibilities.The study proposes a five-in-one innovative framework of“subject coordination-responsibility embedding-mechanism optimization-technology empowerment-cultural identification”:by reconstructing the rights and responsibilities network among the government,market,society,and athletes,designing athletes social responsibility practice scenarios at different levels,establishing a legal guarantee and incentive-compatible institutional system,and optimizing resource allocation through data-driven approaches.The results show that athletes social responsibility can become a key driving force to break through the governance efficiency bottleneck of public fitness through professional service supply and public value dissemination,providing theoretical support and practical paradigms for building a higher-level public fitness service system.
作者
马劼
王寅周
MA Jie;WANG Yinzhou(School of Sports Training,Nanjing Sport University,Nanjing 210014,China)
出处
《南京体育学院学报》
2025年第6期55-59,共5页
Journal of Nanjing Sports Institute
关键词
多元共治
社会责任
全民健身
健康中国
服务供给
multi-stakeholder governance
social responsibility
public fitness
Healthy China
service supply
