摘要
21世纪以来,我国的体育传播理论体系和学科框架已初步形成,CSSCI来源期刊论文发表、专(译)著以及教材出版、国家社会科学基金体育传播学方向课题立项等相关学术成果丰富,研究议题主要集中在体育新闻传播、体育文化传播、奥林匹克传播、体育赛事传播、国际体育传播、体育新闻传播教育与科研6大领域,为我国的体育传播理论创新与实践指导奠定了坚实基础。然而,由于我国体育传播学的发展历史较短,至今依然存在3个层面的主要问题:从微观层面看,尚未跳出“发现问题-剖析个案-总结经验”的范式窠臼,学理研究不够;从中观层面看,尚未打破体育学和新闻传播学之间的认知壁垒,学科共识不够;从宏观层面看,尚未突破中西方国际体育传播研究的固化思维,学界对话不够。未来我国的体育传播研究可以从算法传播下的体育新闻生产、健康传播下的数字运动实践、身体传播下的体育数字劳动、视觉传播下的体育网络直播、空间传播下的社区体育治理和故事传播下的体育国际形象6个方面加以拓展,尤其在新冠肺炎疫情常态化和我国成功举办2022年北京冬奥会的时代背景下,要积极对外发声,主动引导舆论,展现正面、亲和、担当的中国体育国际形象,为构建“世界体育共同体”贡献东方智慧和中国力量。
Since the beginning of the new century,the theoretical system and disciplinary framework of sports communication in China have been initially formed.There are abundant academic achievements in CSSCI source journals published papers,monographs(translations)and teaching materials published,and sports communication research projects approved by the National Social Science Fund.The research topics mainly focus on the six research fields of sports news communication,sports culture communication,Olympic communication,sports event communication,international sports communication,sports news communication education and scientific research,which have laid a good foundation for the theoretical innovation and practical guidance of sports communication in China.However,due to the short development history of sports communication in China,there are still three main problems:First,from the micro view,it has not broken out of the paradigm of“finding problems-analyzing cases-summarizing experiences”,and the theoretical research is not enough;second,from the medium view,the cognitive barriers between sports and journalism and communication have not been broken,and the disciplinary consensus is not enough;third,from the macro view,the fixed thinking of international sports communication research between China and the western countries has not been broken through,so the academic dialogue is not enough.China’s sports communication research can be expanded from six aspects in the future:sports news production under algorithm technology,digital sports practice under health communication,sports digital labor under body communication,sports live webcast under visual communication,community sports governance under space communication and sports international image under story communication.Especially in the context of the normalization of novel corona virus pneumonia and China’s successful hosting of Beijing 2022 Olympic Winter Games,we should actively speak out to the outside world and actively guide public opinion,show a positive,friendly and responsible international image of China’s sports,and contribute oriental wisdom and Chinese strength to the construction of“world sports community”.
作者
吴丹
万晓红
彭羽丰
WU Dan;WAN Xiaohong;PENG Yufeng(School of Journalism and Communication,Wuhan Sports University,Wuhan 430079,China)
出处
《体育科学》
CSSCI
北大核心
2022年第1期45-58,共14页
China Sport Science
基金
国家社会科学基金一般项目(20BTY038)。
关键词
体育传播
议题
问题
转向
sports communication
topics
problems
turn
