摘要
新媒体短视频发展迅猛,为高校思想政治工作创新提供了新的传播媒介、传播载体和传播模式。但在赋能高校思政工作时,面临着短视频娱乐化倾向与高校价值引导严肃性的冲突明显、短视频碎片化传播与高校思政教育系统性的矛盾、短视频制作要求与高校思政教育工作者能力的挑战等突出困境与挑战。深入剖析问题根源,系统地从新媒体短视频的“短”“精”“强”“鲜”特性出发,提出通过新媒体短视频结合课程体系的深度、情感连接的温度、热点话题的热度、跨领域传播的广度、提高能力本领的厚度等科学策略,赋能高校思想政治教育工作进阶。
The rapid development of new media short videos has provided innovative communication mediums,carriers,and models for ideological and political education in universities.However,significant challenges and dilemmas emerge when leveraging this format to empower ideological and political work.These include the pronounced conflict between the entertainment-oriented tendencies of short videos and the seriousness of value-oriented guidance in higher education,the contradiction between the fragmented nature of short video dissemination and the systematic nature of ideological and political education,as well as the gap between the technical demands of video production and the current capabilities of ideological and political educators.By deeply analyzing the root causes and systematically leveraging the core characteristics of new media short videos—“brevity”,“precision”,“strong impact”,and“freshness”—this study proposes science-driven strategies to advance ideological and political education.These strategies integrate the depth of curriculum systems,the warmth of emotional connections,the relevance of trending topics,the breadth of cross-domain dissemination,and the enhancement of professional competence.This multidimensional approach aims to empower the evolution of ideological and political education in higher education institutions through new media short videos.
作者
梁雪
LIANG Xue(Guangxi Science and Technology Normal University,Laibin Guangxi 546199,China)
出处
《湖北开放职业学院学报》
2025年第18期82-84,共3页
Journal of Hubei Open Vocational College
基金
第二批广西高校高水平辅导员工作室培育建设项目--广西科技师范学院“科师之光”辅导员工作室阶段性成果
广西科技师范学院辅导员工作室重点培育建设项目--“科师之光”辅导员工作室阶段性成果。
关键词
短视频
高校思政工作
困境与策略
short videos
ideological and political work in colleges and universities
difficulties and strategies
