摘要
农业文化遗产旅游是推动乡村产业融合与可持续发展的重要路径。文章以“浙江杭州西湖龙井茶文化系统”为案例,聚焦茶文旅融合对游客情感体验的驱动机制,通过深度访谈、网络文本挖掘等研究方法获取样本数据,运用扎根理论,提炼农业文化遗产旅游中情感能量的驱动因素,并进一步探讨情境塑造、情感动机、社会互动、感官刺激、认知评价5个维度之间的关系,构建旅游过程中情感能量变化的动态模型,提出情感能量提升策略,为推动农业文化遗产旅游的可持续发展提供参考。
Agricultural heritage tourism is an important way to promote the integration and sustainable development of rural industries.Taking the West Lake Longjing Tea Cultural System in Hangzhou,Zhejiang,as a case study,this paper focused on the driving mechanism of the integration of tea culture and tourism on tourists'emotional experi-ence,and analyzed the driving factors of tourists'emotional energy through qualitative research methods such as in-depth interviews and online text mining.Based on this,the relationship between the five dimensions of context shaping,emotional motivation,social interaction,sensory stimuli and cognitive evaluation was further explored,and the dynamic model of emotional energy change in the interaction process was constructed.The improvement strategies of emotional experience was also proposed,which provided a reference for the promotion of the sustain-able development of agricultural heritage tourism.
作者
李慧
周雅庆
高婷
LI Hui;ZHOU Yaqing;GAO Ting(School of Management,Tianjin University of Technology,Tianjin 300384,China)
出处
《中国茶叶》
2025年第10期57-63,共7页
China Tea
基金
教育部人文社会科学研究规划基金项目(22YJAZH045)。
关键词
情感能量
互动仪式链
农业文化遗产旅游
扎根理论
西湖龙井茶文化系统
emotional energy
interactive ritual chains
agricultural heritage tourism
grounded theory
West Lake Longjing Tea Cultural System
