摘要
依托岳麓山景区得天独厚的资源条件,系统地探讨其旅游形象感知与规划策略的优化。研究首先利用网络平台“携程网”“去哪儿旅行网”收集关于岳麓山的评论,利用ROST CM6.0进行文本分析,提取高频词并构建语义网络,量化游客对岳麓山的直观感知。研究发现,游客对岳麓山景区旅游目的地的形象感知主要围绕岳麓山、岳麓书院以及爱晚亭为核心主体展开,因此岳麓山的景观风貌和文化历史是其核心竞争力。然而在活动体验与服务设施等方面未能满足游客的期望。针对分析结果,提出了有助于岳麓山景区提升旅游吸引力的建议,包括优化环境、提升服务水平;完善旅游基础设施,深挖文化内涵。
Leveraging the unique resource advantages of Yuelu Mountain Scenic Area,this study systematically investigates the optimization strategies for tourism image perception and planning.Through collecting tourist reviews from platforms Ctrip and Qunar,textual analysis was conducted using ROST CM6.0 to extract high-frequency keywords and construct semantic networks,thereby quantifying visitors'intuitive perceptions.Findings reveal that tourists'image perception of Yuelu Mountain primarily centers on three core entities:Yuelu Mountain itself,Yuelu Academy,and Aiwan Pavilion,indicating that landscape aesthetics and cultural history constitute its core competitiveness.However,deficiencies were identified in activity experiences and service facilities relative to tourist expectations.Based on these findings,strategic recommendations are proposed to enhance the scenic area's appeal,including environmental optimization with service quality improvement,tourism infrastructure enhancement,and deeper exploration of cultural connotations.
作者
李雪
朱宁
Li Xue;Zhu Ning(College of Landscape Architecture and Art Design,Hunan Agricultural University,Changsha 410128,Hunan,China)
出处
《绿色科技》
2025年第17期209-214,共6页
Journal of Green Science and Technology
关键词
UGC
形象感知
旅游目的地形象
user-generated content(UGC)
destination image perception
tourism destination image
