摘要
“系统性变革”为媒体融合事业提出了宏伟目标,也给各级媒体抛出了具有挑战性的课题,究其根本是要实现制度上的重新规范。而从历史制度主义的视角回顾新中国新闻体制改革的关键节点时能发现,中国新闻体制改革历程难免存在历史遗留问题,一些路径依赖思维也阻碍主流媒体向深变革:一方面,“事业单位,企业化管理”在市场化运作中本身就存在着内在力量的博弈;另一方面,混合所有制改革在媒体企业的执行也并不顺利;再一方面是主流媒体的智能化转型往往未能实现深度内嵌,种种内在制度问题都有待系统性变革阶段解决。当前正在展开的体制变革与全媒体生产传播工作机制和评价体系的建设仍需要贯彻落实,对主流媒体市场化、技术化过程的监管也应当更具弹性,从而使市场化的激励机制激活主流媒体、打破平均主义,增强主流媒体技术体系重构的决心。“系统性变革”不存在标准答案,既需要主流媒体不断通过“渐进式调适”摆脱实践误区,也需要不断被重新定义阶段性的“系统性”。
"Systemic reform"has set ambitious goals for the integration of media and presented challenging tasks for media organizations at all levels.At its core,this reform aims to redefine institutional frameworks.From the perspective of historical institutionalism,when reviewing the key milestones of China's news system reform since the founding of China,it becomes evident that the reform process has inevitably encountered historical legacy issues.Certain path-dependent mindsets have also hindered mainstream media from undergoing profound transformation.On one hand,the"public institution,corporate management"inherently involves internal power struggles in marketoriented operations.On the other hand,the implementation of mixed-ownership reforms in media enterprises has not been done.Additionally,the intelligent transformation of mainstream media often fails to achieve deep integration.These internal institutional issues all require resolution during the phase of systemic reform.The ongoing institutional reforms and the construction of a comprehensive media dissemination system and its evaluation framework must be fully implemented.Regulatory oversight of the marketization and technological transformation of mainstream media should also be more flexible,thereby activating market-based incentive mechanisms to break away from egalitarianism and strengthen the resolve to reconstruct the technological infrastructure of mainstream media.However,there is no standard answer for"systemic reform."It requires mainstream media to continuously overcome practical misconceptions through"incremental adjustments"while also being redefined in terms of its"systemic"nature at each stage.
作者
郭全中
李黎
Guo Quanzhong;Li Li(School of Journalism and Communication,Minzu University of China;School of Journalism and Communication,Renmin University of China)
出处
《新闻界》
北大核心
2025年第7期24-34,共11页
基金
北京市社会科学基金规划重点项目“首都互联网平台企业社会责任与协同治理体系研究”(22XCA002)
马克思主义理论研究和建设工程重大项目&国家社科基金重大项目“互联网时代文化生产和传播的规律研究”(24&WZD21)。
关键词
历史制度主义
混合所有制改革
激励机制
渐进式调适
监管沙盒
historical institutionalism
mixed ownership reform
incentive mechanisms
incremental adaptation
regulatory sandboxes
