摘要
基于服务主导逻辑与环境身份理论,构建生态系统文化服务价值感知对游客价值共创行为影响的中介模型,重点考察认知学习、情感体验、精神惠益和国家认同4个维度,通过自然联结与心理所有权的单重及链式中介效用。实证结果表明,除认知学习、精神惠益外,其余维度均对游客价值共创行为产生显著正向影响;自然联结和心理所有权在相关路径中发挥关键中介作用,情感体验、精神惠益与国家认同通过二者形成显著的链式中介效应。研究深化了文化服务价值与游客行为关系的理解,丰富了生态系统文化服务相关理论,为茶园生态旅游文化体验设计和游客参与激励提供了实证支持和实践指导。
⑴Background——Cultural ecosystem services(CES)can enhance tourists’travel experiences and constitute a vital component of ecological civilization construction.Tea plantations are a composite ecological space that integrates agricultural production,ecological conservation and cultural experiences.Tea plantations ecotourism is a typical field for realizing the value of cultural ecosystem services.However,current research on how cultural ecosystem services can stimulate the value co-creation behaviors of tourists in tea plantations remains relatively limited,with a particular scarcity of in-depth exploration into the underlying psychological mechanisms of these tourists.⑵Methods——Based on the relevant theories including the Stimulus-Organism-Response Model,this paper proposed research hypotheses and selected four dimensions of cultural ecosystem services value perception—cognitive learning,emotional experiences,spiritual benefits,and national identity—as the stimulus factors,nature connectedness and psychological ownership as the organism factors,and value co-creation behaviors as the response factors.The influence of tea plantations tourists’value perception of cultural ecosystem services on their value co-creation behaviors was empirically analyzed using the Structural Equation Modeling.The research data was mainly derived from an online questionnaire survey among tea plantations tourists from May 27 to July 6,2025,with a total of 509 valid questionnaires obtained.⑶Results——First,emotional experiences and national identity have a significant positive impact on the tourists’value co-creation behaviors,while the effects of cognitive learning and spiritual benefits are not significant.Second,cognitive learning,emotional experiences,spiritual benefits,and national identity have a significant positive impact on the tourists’nature connectedness,while spiritual benefits and national identity have a significant positive impact on the tourists’psychological ownership.Third,the nature connectedness and psychological ownership of the tea plantations tourists exert significant positive impacts on their value co-creation behaviors.Fourth,the perceived value of cultural ecosystem services exerts an indirect positive impact on the tourists’value co-creation behaviors through the mediating effect of nature connectedness,while spiritual benefits influence such behaviors through the mediating effect of psychological ownership.Fifth,the nature connectedness and psychological ownership of the tea plantations tourists have a chain mediating effect between their emotional experiences,spiritual benefits,national identity and value co-creation behaviors.⑷Conclusions and Discussions——Based on the above research conclusions,the following policy suggestions are proposed:First,construct an immersive cultural experience system based on the nature connectedness triggering mechanism.Promote the transformation of cultural ecological services from“information perception”to“emotional immersion”,develop low-intervention natural interaction activities,and establish an“emotion map”through feedback from behavioral data.Second,strengthen the generation mechanisms of tourists’psychological ownership.Establish a“psychological empowerment mechanism”to enhance tourists’sense of participation and control over the ecological space.Promote the“visualization of cultural participation”,embed an identity progression system,and improve the incentive mechanisms for tourists’value co-creation.Third,implement different value co-creation strategies for different tourists.Establish a closed-loop mechanism for behavioral incentives to enhance tourists’perception of feedback and rewards in their participation,and promote the visual display of value co-creation achievements.
作者
林炜铃
韩敬雨
王浩
方硕沁
LIN Weiling;HAN Jingyu;WANG Hao;FANG Shuoqin(Anxi College of Tea Science/College of Digital Economy,Fujian Agriculture and Forestry University,Quanzhou 362000,China)
出处
《林业经济问题》
北大核心
2025年第5期508-521,共14页
Issues of Forestry Economics
基金
国家社会科学基金一般项目(21BGL148)。
关键词
生态系统文化服务
自然联结
心理所有权
茶园旅游
价值共创
cultural ecosystem services
nature connectedness
psychological ownership
tea plantations tourism
value co-creation
