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基于文旅融合的公共图书馆阅读推广服务探析——以天津图书馆为例

Research on Public Library Reading Promotion Services under the Integration of Culture and Tourism:A Case Study of Tianjin Library
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摘要 文旅融合为公共图书馆阅读推广工作带来了新机遇与新挑战。文章对文旅融合背景下天津图书馆阅读推广服务实践进行分析,提出了优化策略:延伸服务半径,打造阅读特色地标;打造赋能空间,强化智慧体验;整合地方文化,加强品牌建设;开展文旅跨界合作,拓宽宣传推广渠道。 The integration of culture and tourism has brought both new opportunities and challenges to public libraries'reading promotion efforts.This paper analyzes the practice of reading promotion services in Tianjin Library within the context of cultural and tourism integration.It proposes several optimization strategies:extending service outreach and creating signature reading landmarks;building empowering environments and enhancing digital experiences;integrating local cultural resources to strengthen brand identity;and promoting cross-sector cooperation to broaden publicity and engagement channels.
作者 杨雪 Yang Xue
机构地区 天津图书馆
出处 《河北科技图苑》 2025年第4期73-77,共5页 Hebei Journal of Library and Information Science
关键词 公共图书馆 文旅融合 阅读推广 天津图书馆 Public Libraries Integration of Culture and Tourism Reading Promotion Tianjin Library
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