摘要
高校党建品牌是提升基层党建工作质量,创新高校党建工作载体,推进高校基层党建工作水平的有力举措。近年来,江西省形成了一批体现高校办学特色、契合高校发展定位的党建品牌,探索形成了具有管长远见长效的制度成果。但也存在党建品牌定位模糊,品牌建设疲软,维护和管理不到位、特色不鲜明等问题;通过强化品牌建设意识和理念,提升品牌品质和内涵,数字赋能形成品牌效应,能够有效提升品牌对外知名度和影响力,推动高校党建工作提质增效。
the construction of party-building brands in universities serves as a powerful measure to enhance the quality,in-novate the platforms,and advance the level of grassroots-level Party building in higher education.In recent years,Jiangxi Prov-ince has formed a number of party building brands that reflect the characteristics of university education and are in line with the development positioning of universities.Exploration has led to the formation of institutional achievements with foresight and long-term effectiveness.However,some universities face issues such as vague positioning of party-building brands,weak brand devel-opment,inadequate maintenance and management of brands,and lack of distinctive brand features.By strengthening the aware-ness and concept of brand building,enhancing brand quality and connotation,empowering brand effect with digital technology,ef-fectively increasing brand awareness and influence,and promoting the quality and efficiency of university party building work.
作者
林慧英
Lin Huiying(Jiangxi Science and Technology Normal University,Nanchang 330038,P.R.China)
出处
《江西科技师范大学学报》
2025年第3期31-40,共10页
Journal of Jiangxi Science & Technology Normal University
基金
2024年江西省高校党建研究项目“基于红色文化铸魂育人视角下的高校党建品牌建设实践路径研究——以江西省为例”(编号:24DJQN019)
2024年江西省高等学校思想政治教育研究会课题研究成果“江西革命老区高校红色文化育人品牌典型案例研究”(编号:SYH24255)
2024年度校级科研计划专项任务项目(中国共产党建军精神研究)“建军精神融入高校党建品牌建设路径研究——以“红五星”党建品牌为例”(编号:2024JJYB13)。
关键词
高校
党建品牌
江西
实践探索
路径研究
universities
party-building brand
Jiangxi
practical exploration
pathway research
