摘要
信息技术的迅猛发展有力推动了数字经济的高速增长,也促使市场对营销人才的需求发生深刻变革,数字营销人才匮乏的状况愈发显著。当下,高职院校在人才培养方面暴露出教学内容陈旧、实践教学环节薄弱、校企合作流于形式、学生综合能力欠缺等短板。对此,可从优化课程架构、充实实践教学、创新校企联动机制、强化创新创业教育等维度制定改进策略。产教融合能够突破学校教育与企业需求之间的壁垒,通过探索跨学科交叉融合和双轮双轨模式的多元化路径研究,为社会经济的蓬勃发展提供强劲助力。
The rapid development of information technology has vigorously promoted the high-speed growth of the digital economy and also led to profound changes in the market's demand for marketing talents.The shortage of digital marketing talents has become increasingly prominent.Currently,higher vocational colleges have exposed shortcomings in talent cultivation,such as outdated teaching content,weak practical teaching links,superficial school-enterprise cooperation,and lack of students’comprehensive abilities.In response to this,improvement strategies can be formulated from dimensions such as optimizing the curriculum structure,enriching practical teaching,innovating the school-enterprise linkage mechanism,and strengthening innovation and entrepreneurship education.The integration of industry and education can break through the barriers between school education and enterprise needs.Through exploring the diversified paths of interdisciplinary cross-integration and the two-wheel and two-track model,it can provide a strong boost for the vigorous development of the social economy.
作者
陆春晖
LU Chun-hui(Jianghai College,Yangzhou Jiangsu 225000,China)
出处
《湖北开放职业学院学报》
2025年第15期61-63,共3页
Journal of Hubei Open Vocational College
基金
江海职业技术学院2023年教改课题“产教融合背景下高职新商科数字营销人才培养模式研究”(项目编号:2023jhjg013)
2023年度江苏高校哲学社会科学研究一般项目“运河文化背景下扬州智慧康养产业群路径研究”(项目编号:2023SJYB2130)
江苏省职业教育现代商务创客“双师型”名师工作室。
关键词
产教融合
新商科
数字营销
人才培养
产业学院
integration of industry and education
new business disciplines
digital marketing
talent training
industry college
