摘要
习近平总书记指出“发展特色产业是实现乡村振兴的一条重要途径,要着力做好‘土特产’文章,以产业振兴促进乡村全面振兴。”芒果作为攀枝花地区的特色产业,而其中凯特芒果以其个大、皮薄、肉厚、味甜的特点深受消费者喜欢,但在标准化生产及凯特芒果的流通渠道上还存在一个逐步探索的过程。该文以攀枝花为例,结合当地的实际情况,对凯特芒果流通现状问题进行分析,并提出如何通过标准化手段优化凯特芒果流通的措施建议,以期达到降低产品物流成本、形成品牌优势、增加产品竞争力的目的。
President Xi Jinping pointed out,"Developing specialty industries is an important way to achieve rural revitalization.We must focus on making'local specialties'articles and promote comprehensive rural revitalization through industrial revitalization."Mangoes are a specialty industry in the Panzhihua area,and among them,Keitt mango is deeply liked by consumers for its large size,thin skin,thick meat and sweet taste.However,there is still a gradual exploration process in standardized production and Keitt mango's circulation channels.Taking Panzhihua as an example and combining the actual local situation,this paper analyzes the current circulation situation of Keitt mangoes,and puts forward measures and suggestions on how to optimize the circulation of Keitt mangoes through standardized means,in order to reduce product logistics costs,form brand advantages,and increase product competitiveness.
出处
《智慧农业导刊》
2025年第16期115-119,共5页
JOURNAL OF SMART AGRICULTURE
基金
2024年四川省省级大学生创新创业训练计划项目(S202410641219X)。
关键词
标准化
凯特芒果
流通渠道
优化研究
措施建议
standardization
Keitt mango
circulation channel
optimization research
measures and suggestions
