摘要
为了充分发挥区域优势,提高农产品的市场竞争力,本文采用元分析方法,以中国知网为检索平台选用发表时间、研究主题和研究方法3个维度对农产品品牌建设影响因素的相关文献进行研究分析,并从消费者视角、品牌建设主体视角、品牌建设阶段视角3个方面归纳其研究主题.同时,对其存在的问题进行总结分析,指出历年来农产品品牌建设影响因素的研究文献大多是针对某一具体因素或者某部分影响因素的分析,缺乏系统全面的研究.
The strategy of brand building is the necessary way to make characteristic agricultural products fine and stronger. In order to make full use of regional advantages and improve the competitiveness of characteristic agricultural products, this paper based on meta-analysis chooses the published time, research topics and research method of three dimensions to analyze the related literature on the influence factor of characteristic agricultural products brand construction and summarizes the problems, and points out that the related literature mostly just have analysis on a specific factor or some factors, Lacking of system research.
出处
《农业科学研究》
2015年第3期63-67,共5页
Journal of Agricultural Sciences
基金
宁夏回族自治区软科学研究项目:宁夏贺兰山麓葡萄酒品牌建设研究
关键词
农产品
品牌建设
影响因素
元分析
characteristic agricultural products
brand building
influence factor
meta-analysis
