摘要
通过解析Z世代消费特征及合川区“和合文化”资源转化困境,融合符号学、感性工学、霍尔编码/解码理论,提出符号学重构、感性工学整合、跨媒介转译的三维协同设计策略。研究旨在以文创产品为载体,将“和合文化”融入Z世代价值体系,以期对Z世代群体的价值观、消费决策、信息处理产生积极影响,同时推动合川区“和合文化”传承创新,为全球语境下的文化多样性保护提供中国方案。
By analyzing the consumption characteristics of Z Generation and the predicament of transforming the"Harmony and Union culture"resources in Hechuan District,and integrating semiotics,sensibility engineering,and Hall's encoding/decoding theory,a three-dimensional collaborative design strategy of semiotic reconstruction,sensibility engineering integration,and cross-media translation is proposed.The aim is to incorporate the"Harmony and Union Culture"into the value system of Generation Z through cultural and creative products,with the expectation of exerting a positive infl uence on the values,consumption decisions,and information processing of the Z Generation group.At the same time,it aims to promote the inheritance and innovation of the"Harmony and Union Culture"in Hechuan District and provide a Chinese solution for the protection of cultural diversity in a global context.
作者
刘若兰
张正中
LIU Ruolan;ZHANG Zhengzhong
出处
《丝网印刷》
2025年第14期93-95,共3页
Screen Printing
基金
2025年度重庆市艺术规划项目“重庆北碚玻璃非遗文化品牌化建设研究”的研究成果(编号DY25QN01)。
关键词
Z世代
和合文化
产品设计
Z Generation
Harmony and Union culture
product design
