摘要
新中式童装近年成为服饰市场焦点。分析显示,具独特文化内涵的新中式年服,备受注重传统文化的年轻父母青睐。线上渠道凭借便捷性和多样化选择占据主导地位,线下渠道则通过沉浸式体验增强顾客忠诚度。作为春节等传统节日常见着装,新中式年服既满足节庆穿搭需求,更肩负家庭文化传承功能。
New Chinese children's clothing has become the focus of the apparel market in recent years.The analysis shows that the new Chinese New Year dress with unique cultural connotation is favored by young parents who pay attention to traditional culture.Online channels dominate with convenience and choice,while offline channels enhance customer loyalty through immersive experiences.As a common dress for traditional festivals such as the Spring Festival,the new Chinese New Year dress not only meets the needs of festive wear,but also shoulders the function of cultural inheritance.
作者
朱悦
石坤艳
成恬恬
ZHU Yue;SHI Kunyan;CHENG Tiantian
出处
《丝网印刷》
2025年第14期60-63,共4页
Screen Printing
基金
江西服装学院校级科研项目的研究成果(编号JF-LX-202004)。
关键词
新中式童装
年服
电商
全渠道
new Chinese-style children's clothing
festive attire
E-commerce
omni-channel
