摘要
国内高校党建品牌的建设实践和研究探索是提升党建工作科学性、有效性的必然要求。借助CiteSpace软件对国内高校党建品牌建设研究进行分析,既可以丰富该领域的研究内容,也可以为新形势下推进高校党建品牌创建工作提供有益借鉴。研究结果表明,国内高校党建品牌研究仍处于自发状态,研究的深入性不够,高质量成果偏少。研究热点主要集中在党建品牌建设的内涵与原则、价值与不足、理论基础、案例剖析以及主要路径等方面。研究的发展趋势为逐步强化具有中国特色的党建品牌理论范式研究,更加注重党建品牌建设与传播机制的数智化转型研究,不断加强党建品牌建设的评估、监测与保障机制研究等方面。
The practice and exploration of the Party building brand in domestic universities are the inevitable requirements to enhance the scientificity and effectiveness of the Party building work.Using CiteSpace software to conduct research and analysis on the Party building in domestic universities can not only enrich the research content in this field,but also provide useful references for promoting the creation of Party building brands in universities under the new situation.The research results indicate that research in this field is still in a spontaneous state,with insufficient depth and a lack of high-quality achievements.The research hotspots mainly focus on the connotation and principles,value and shortcomings,theoretical basis,case analysis,and main paths of brand building.The development trend of the research is to gradually strengthen the theoretical paradigm of Party building brands with Chinese characteristics,pay more attention to the digital transformation of brand construction and communication mechanisms,and continuously strengthen the evaluation,monitoring,and guarantee mechanism research of brand construction.
作者
陈蕾磊
CHEN Leilei(Changzhou Vocational Institute of Industry Technology,Changzhou 213164,China)
出处
《常州信息职业技术学院学报》
2025年第4期11-17,23,共8页
Journal of Changzhou College of Information Technology
基金
2024年度江苏高校哲学社会科学研究一般项目“‘生态赋能型’党建工作模式引领大学生党建工作品牌创新研究”(2024SJSZ0574)。
关键词
党建品牌建设
现状
热点
展望
CITESPACE
Party building brand building
current situation
hotspots
prospects
CiteSpace
