摘要
运用文献资料、案例分析等方法,探究提振消费背景下促进虚拟体育发展的机理与阻滞,并提出路径。机理:高质量供给创造新需求,多元化场景激发新潜力,优良生态保障新活力。阻滞:技术空心化与内容同质化,场景适配不足与体验分层断裂,治理体系滞后与保障机制缺失。路径:技术—内容双轮驱动强化创新,场景—体验双向优化提质增效,标准—治理协同完善支撑。
By using the methods of literature review and case analysis,this paper explored mechanism and obstacles of promoting the development of virtual sports in the context of boosting consumption,and proposes paths.Mechanism:High-quality supply creates new demand,diversified scenarios stimulate new potential,and an excellent ecological environment ensures new vitality.Obstacles:There are some issues such as technological hollowing out and content homogenization,insufficient scene adaptation and fragmented experience stratification,as well as lagging governance systems and the absence of guarantee mechanisms.Paths:We should jointly drive technology and content to strengthen innovation,optimize scenarios and experiences to enhance quality and efficiency,and improve support through the coordinated development of standards and governance.
作者
李赫
刘桂海
LI He;LIU Gui-hai(School of Physical Education and Sports Science,East China Normal University,Shanghai 200241,China)
出处
《体育文化导刊》
北大核心
2025年第8期55-62,共8页
Sports Culture Guide
关键词
体育管理
虚拟体育
提振消费
sports management
virtual sports
boosting consumption
