摘要
在“双碳”目标的背景下,文章聚焦于快消品包装的绿色转型设计,提出符合低碳经济发展需求的设计策略,以推动快消品包装的环保效益与可持续发展。首先,通过德尔菲法开展多轮专家问卷调研与访谈,确定设计评价指标。继而,采用层次分析法(AHP)计算主观权重,结合熵权法(EWM)量化客观权重,并引入博弈论综合优化权重。最后,基于权重结果,围绕优先级指标,提出针对快消品包装绿色转型的设计策略。该评价体系与设计策略为快消品包装在“双碳”目标引领下的绿色转型设计提供了理论依据与实践指导。
Under the context of the"Dual Carbon"goals,this paper focuses on the green transformation design of fast-moving consumer goods(FMCG)packaging,proposing design strategies that align with low-carbon economic development needs to enhance the environmental and sustainable benefits of FMCG packaging.First,a Delphi method was employed to conduct multiple rounds of expert surveys and interviews to determine the evaluation indicators.Subsequently,the Analytical Hierarchy Process(AHP)was used to calculate subjective weights,combined with the Entropy Weight Method(EWM)to quantify objective weights,and Game Theory was introduced for comprehensive weight optimization.Based on the weight results,design strategies for the green transformation of FMCG packaging were proposed,focusing on prioritized indicators.The proposed evaluation system and design strategies provide a theoretical foundation and practical guidance for the green transformation of FMCG packaging under the guidance of the"Dual Carbon"goals.
作者
虞彬彬
金成年
YU BINBIN;JIN CHENGNIAN
出处
《设计》
2025年第13期62-66,共5页
Design
