摘要
文章基于青岛浮山窑陶瓷艺术博物馆举办的陶艺共创活动及专家访谈的实证案例,研究聚焦于“设计思维”中的核心方法——“跨学科客户共创”在驱动品牌创新中的作用机制、实际价值与面临挑战。研究发现,“跨学科客户共创”能有效整合多学科知识激发团队创造力,促进成员与客户的深度沟通,建立伙伴关系并洞察客户隐性需求,为品牌创新提供多元视角与情感联结基础。然而,实证案例亦揭示了显著挑战:客户反馈处理带来高额管理成本;参与者角色差异影响设计民主化进程;过度依赖此方法可能限制企业文化多元化发展并阻碍颠覆性创新。因此,该方法的价值实现依赖于适配的组织文化、充足的资源投入及与其他方法论的协同应用。研究结论强调,企业需审慎评估此方法的适用场景与实施策略,明确其非万能解决方案,关键在于平衡客户参与与设计专业性、效率的关系,并辅以多元方法。
Based on an empirical case of a pottery co-creation event and expert interviews held at the Fushan Kiln Ceramic Art Museum in Qingdao,study focuses on the mechanism,practical value and challenges faced by the core method of"Design Thinking"-"Interdisciplinary Customer Co-creation"in driving brand innovation.Research has found that"nterdisciplinary Customer Co-creation"can effectively integrate multi-disciplinary knowledge to stimulate team creativity,promote in-depth communication between members and customers,establish partnerships and identify customers'implicit needs,providing a multi-perspective and emotional connection foundation for brand innovation.However,empirical cases also reveal significant challenges:the processing of customer feedback brings about high management costs;The differences in the roles of participants affect the process of design democratization.Over-reliance on this method may limit the diversified development of corporate culture and hinder disruptive innovation.Therefore,the realization of the value of this method depends on an appropriate organizational culture,sufficient resource input and the collaborative application with other methodologies.The research conclusion emphasizes that enterprises need to carefully evaluate the applicable scenarios and implementation strategies of this method,clarify that it is not a universal solution,and the key lies in balancing the relationship between customer participation and the professionalism and efficiency of the design,supplemented by multiple methods.
作者
许子昂
张曦之
Xu Ziang;Zhang Xizhi(Faculty of Humanities and Arts,Macao University of Science and Technology,Macao 999078,China)
关键词
设计思维
品牌创新
跨学科客户共创
design thinking
brand innovation
interdisciplinary customer cocreation
