摘要
跨境电商让世界各地的消费者能买到来自不同国家的服装,这给服装品牌带来了巨大的新市场,但也带来了挑战。消费者隔着屏幕挑选服装很难确定质量,而快速变化的时尚潮流也不断影响着消费者偏好。基于此,分析跨境电商环境下服装设计在颜色和布料方面进行创新的方向和方法,旨在为服装设计师和品牌提升全球消费购买率,并推动跨境电商服装行业健康可持续发展提供策略建议。
Cross-border e-commerce allows consumers from all over the world to buy apparel from different countries,which brings a huge new market for apparel brands,but it also brings challenges.It is difficult for consumers to be sure of the quality of the clothes they pick through the screen,and the fast-changing fashion trends are constantly influencing consumer preferences.Based on this,the direction and methods of apparel design are analyzed in the cross-border e-commerce environment to innovate in terms of color and fabric,aiming to provide strategic suggestions for apparel designers and brands to enhance the global consumer purchase rate and to promote the healthy and sustainable development of the cross-border ecommerce apparel industry.
作者
吴静雅
WU Jingya(College of Culture,Tourism,Economics&Trade,Sichuan Vocational College of Culture and Communication,Deyang 611230,China)
出处
《染整技术》
2025年第8期137-139,共3页
Textile Dyeing and Finishing Journal
关键词
跨境电商
服装设计
消费者偏好
色彩选择
面料选择
cross-border e-commerce
apparel design
consumer preference
color selection
fabric selection
