期刊文献+

品牌学术活动助推医学期刊影响力提升的实践与思考——以“沽放共赏”疑难病例沙龙为例

Practice and reflection on promoting influence of medical journals through branding academic activities-taking“Gufang Gongshang”difficult case salon as an example
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摘要 举办学术会议或活动是科技期刊高质量发展的重要举措之一,学术活动不仅可以促进学术交流和知识传播,还可以提升期刊的学术水平、吸引高质量研究成果,从而有效助推期刊影响力的提升。通过分析《国际医学放射学杂志》“沽放共赏”疑难病例影像读片沙龙线下活动、线上直播、知识传播与成果转化的成效,从品牌建设、栏目策划、专家和作者培养、提升编辑能力等角度探讨期刊影响力提升的具体措施。 One of the crucial strategies of high-quality development for technical periodicals is holding academic conferences or activities.These academic activities not only promote academic exchange and knowledge dissemination but also enhance the journal’s academic impact,attract high-quality research achievements,and significantly boost the journal’s influence.By analyzing the effectiveness of offline activities,online live streaming,knowledge dissemination,and achievement transformation at the“Gufang Gongshang”difficult case imaging reading salon of International Journal of Medical Radiology,this paper explores specific measures to enhance the journal’s influence from the perspectives of brand building,column planning,training of experts and authors,and improving editor skills.
作者 刘英佳 刘英虹 LIU Yingjia;LIU Yinghong(Editorial Department of International Journal of Medical Radiology,Tianjin Institute of Medical Science and Technology Information,Tianjin 300070,China)
出处 《天津科技》 2025年第8期98-102,107,共6页 Tianjin Science & Technology
关键词 医学期刊 学术活动 学术影响力 品牌建设 栏目设计 直播 编辑素养 medical journal academic activities academic influence brand building column design live streaming editor literacy
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