摘要
数字经济通过技术、经济在实践中深度融合于农村电商直播,为乡村产业振兴带来新机遇。数字经济视域下农村电商直播发展面临标准化源头管控不足、特色化品牌塑造欠缺、智能化物流体系建设滞后、数字化治理合力不强等现实困境,需要政府监管、平台赋能、农户供给、团队拓销“四维协同”,强化数字政策供给,深化数字技术融合,夯实源头质量管控,创新数字营销范式,推动农村电商直播高质量发展,与乡村产业振兴形成良性互动。
Through the deep,practice-based integration of technology and economics,the digital economy is now embedded in rural e-commerce livestreaming and is creating new opportunities for rural industry revitalization.Viewed from the lens of the digital economy,however,rural e-commerce livestreaming still confronts four critical bottlenecks:insufficient standardized control at source,weak distinctive brand building,lagging smart-logistics infrastructure,and fragmented digital governance.To overcome these challenges,a four-dimensional synergy among government regulation,platform empowerment,farmer supply,and team marketing is required.Specifically,digital-policy supply must be strengthened,the fusion of digital technologies deepened,source-quality oversight reinforced,and digital-marketing paradigms innovated.These measures will promote high-quality development of rural e-commerce livestreaming and foster a virtuous interactive cycle with rural industry revitalization.
作者
王平
WANG Ping(School of Business,Xinxiang University,Xinxiang 453003,China)
出处
《农村农业农民》
2025年第8期27-30,共4页
RURAL AREAS,AGRICULTURE & FARMERS
关键词
数字经济
农村电商直播
乡村产业振兴
Digital Economy
Rural E-commerce Livestreaming
Rural Industrial Revitalization
