摘要
对《如果国宝会说话》中传播符号的运用进行解读,以罗兰·巴特符号学理论中的第二阶层符号为主线,阐释视听符号的创新表达、叙事符号的运用特点以及最终的表达路径,分析《如果国宝会说话》如何运用符号表达实现文物文化的现代化转义,从而引起受众对文物的关注,唤醒文化自信与民族认同,这亦是罗兰·巴特第二阶符号系统的逻辑。
This paper interprets the application of communication symbols in If National Treasures Could Talk,taking the second-order symbols in Roland Barthes semiotic theory as the main line.It expounds the innovative expression of audio-visual symbols,the application characteristics of narrative symbols,and the final expression path,analyzing how If National Treasures Could Talk uses symbolic expressions to achieve the modern transference of cultural relics and artifacts.This aims to arouse the audience's attention to cultural relics and awaken cultural confidence and national identity,which also aligns with the logic of Roland Barthes second-order semiotic system.
作者
阙琼
吉峰
QUE Qiong;JI Feng(School of Culture and Communication,Putian University,Putian Fujian 351131,China)
出处
《莆田学院学报》
2025年第4期94-101,共8页
Journal of putian University
基金
福建省社会科学基金资助项目(FJ2024B079)
莆田学院研究生科研创新项目(yjs2024073)。
关键词
《如果国宝会说话》
文化传播
符号化
If National Treasures Could Talk
cultural communication
symbolization
