摘要
文章对出版融合政策内容的分析有助于发现当前政策体系的不足,廓清政策优化方向。以102项政策文本为研究对象,构建“主体—路径—工具”三维分析框架对出版融合政策进行量化分析,结果显示:出版融合政策主体合作性不强,核心主体尤其是国家新闻出版署表现欠佳;融合路径选择存在偏向性,倚重项目融合和技术融合,体制融合、人才融合占比较低,出版数据要素价值有待释放;政策工具的整体结构失衡,呈现以供给型主导、环境型辅助、需求型补充的特征。针对存在的不足,提出强化多元主体协同合作、丰富融合路径选择和均衡政策工具结构等政策优化建议。
The analysis of publishing integration policies helps identify the limitations of the current policy system and clarify the directions for policy optimization.This research examines102 publishing integration policies issued between 2014 and 2024.It establishes a three-dimensional analytical framework of“Policy subject—Integration pathway—Policy instrument”to quantitatively analyze the publishing integration policy system.Social network analysis and the core-periphery model evaluatepolicy subjects collaboration,identifying core and peripheral policy subjects.Content analysis was used to code and classify policy content,thereby revealing key characteristics of publishing integration policies regarding integration pathway selection and policy instrument utilization.The findings indicate that:first,policy subjects collaboration remains insufficient.Core subjects,particularly the National Press and Publication Administration,demonstrate suboptimal performance,necessitating substantial improvement in the collaborative engagement scope and depth.Second,integration pathway selection exhibits bias,with a reliance on project integration and technology integration,while underutilizing institutional integration and talent integration.The value of publishing data as a key production factor urgently needs to be unlocked.Third,policy instruments display structural imbalance,characterized by supply-side dominance,environmental-side supplementation,and demand-side complementation,with significant disparities within each category of instruments.To address these deficiencies,this research proposes several optimization strategies:firstly,enhance multi-subject synergy and improve the cooperation network of subjects.Establish a“one-core,multi-stakeholder”core policy subjects group led by the Central Publicity Department(Publicity Department of the CPC Central Committee).Develop a hierarchical policy subjects collaboration network where“high-level subjects steer direction,core subjects coordinate implementation,and peripheral subjects provide resource support.”Secondly,identify the shortcomings of subdivided pathways and diversify integration pathway options.This research highlights specific shortcomings in pathways related to institutional mechanisms,technology systems,organizational structures,achievement exchange,and enterprise talent cultivation,suggesting targeted interventions.Regarding the value of publishing data factors,the pathway of“data resourceization—data assetization—data capitalization”should be followed,and the value of publishing data should be unlocked through collaboration between management departments and publishing enterprises.Finally,balance the structure of policy instruments and optimize the subcategory instrument utilization.Supply-side policy instruments should enhance platform construction and capital investment.Environmental-side policy instruments should refine conceptual frameworks and objectives,while improving the operability of policies.Measures,such as upgrading legislation,innovating fiscal and financial support models,and consistently providing tax incentives,must be implemented.Demand-side policy instruments should focus on market shaping and international exchanges.Supply-side reforms are used as a means to enhance content quality and services,while encouraging publishing enterprises to expand physical exports and copyright licensing through international cooperation and overseas investment.This research establishes theoretical foundations and practical pathways for improving the publishing integration policy system and promoting comprehensive publishing industry integration.
作者
刘玲武
胡海
刘菡
LIU Lingwu;HU Hai;LIU Han(Research Institute for Publishing,Central South University,410012,Changsha,China;School of Humanities,Central South University,410012,Changsha,China;School of Humanities and Communication,Shandong Technology and Business University,264005,Yantai,Shandong,China)
出处
《科技与出版》
北大核心
2025年第7期68-80,共13页
Science-Technology & Publication
基金
国家社会科学基金项目“新时代中国出版产业政策与意识形态安全研究”(19BTQ003)
中南大学研究生自主探索创新项目“智媒化语境下出版融合政策评价体系研究”(2025ZZTS0397)。
关键词
出版融合
政策文本
政策主体
融合路径
政策工具
publishing integration
policy document
policy subject
integration pathway
policy instrument
