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农村电商背景下粮食产业发展路径探究

Research on the Development Path of the Grain Industry under the Background of Rural E-commerce
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摘要 通过分析河南省粮食产业的发展现状,发现物流基础设施不足、生产标准化程度低、品牌建设滞后以及电商专业人才短缺等问题仍然制约着粮食产业的发展,针对性地提出了相应的发展对策,以期推动河南粮食产业的高效转型,助力乡村振兴与区域经济发展。 This paper delved deeply into the current development status of the grain industry in Henan Province.It was found that issues such as insufficient logistics infrastructure,low standardization of production,lagging brand building,and a shortage of E-commerce professionals still restrict the development of the grain industry.Targeted development countermeasures were proposed to promote the efficient transformation of the grain industry in Henan and contribute to rural revitalization and regional economic development.
作者 马迪 Ma Di(Henan Industry and Trade Vocational College,Zhengzhou 451191,Henan,China)
出处 《农业技术与装备》 2025年第7期78-79,82,共3页 Agricultural Technology & Equipment
关键词 农村电商 粮食产业 数字经济 供应链优化 品牌建设 rural E-commerce grain industry digital economy supply chain optimization brand building

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