摘要
元宇宙作为一种由数字技术构建的、可与现实世界交互的虚拟数字生活空间,为人类在视觉、听觉、触觉等感官上提供了补偿性满足。对于非物质文化遗产传播来说,元宇宙也为之提供了超越时空、满足感官、激发情感的媒介享受。论文基于莱文森的媒介理论,从媒体的三阶段性、补偿性,以及人性化趋势角度,分析了数字化媒体阶段非遗传播的困境,即传播内容的“物化”、场景的“虚化”、主体的“弱化”、意义的“退化”和情感的“钝化”等;描绘了元宇宙世界里非遗传播的创新,为非遗时间空间的延展、主体多元交互、体验互动沉浸、情感交流共振、风格多彩呈现、文化价值增值等实现了媒介补偿,并反思了元宇宙下的非遗传播实践可能存在的相关媒介伦理问题。
As a virtual digital living space constructed by digital technologies and capable of interacting with the real world,the Metaverse provides compensatory satisfaction for humans regarding senses such as vision,hearing and touch.For the dissemination of intangible cultural heritage,the Metaverse also offers media enjoyment that transcends time and space,satisfies the senses,and stimulates emotions.Based on Levinson’s media theory,this paper analyzes the dilemmas in the dissemination of intangible cultural heritage on the digital media stage from the perspectives of the three stages of media,its compensatory nature and the trend of humanization,which include the“materialization”of the disseminated content,the“illusoriness”of the scenarios,the“weakening”of the subject,the“degeneration”of meaning,and the“dulling”of emotions.The current research depicts the innovation in the dissemination of intangible cultural heritage in the Metaverse world,achieving media compensation for the extension of time and space of intangible cultural heritage,the diversified interaction of the subject,the immersive experience and interaction,the resonance of emotional communication,the colorful presentation of styles and the value appreciation of culture.Moreover,we reflect on the possible media ethical issues related to the dissemination practice of intangible cultural heritage in the context of the Metaverse.
出处
《贵州民族大学学报(哲学社会科学版)》
2025年第3期174-194,共21页
Journal of Guizhou Minzu University(Philosophy and Social Sciences)
基金
2022年湖北省社科基金一般项目(后期资助项目)“非物质文化遗产传播的智媒体运用研究”(HBSK2022YB504)
2022年中央高校基本科研业务费资助项目“智媒时代仪式节庆类非遗场景传播策略研究”(SK02502022-0205)阶段性成果。
关键词
元宇宙
非物质文化遗产
莱文森媒介理论
Metaverse
intangible cultural heritage
Levinson’s media theory
