摘要
通过分析前人提出的多模态分析框架,简化出一个适合本文的分析框架,从多模态话语分析视角对CNC《四季中国》24节气纪录片和China Daily 24节气专栏网站进行对比分析,发现图文网页宣传文化有自己的优势,纪录片模式宣传文化也具有自己的特色。旨在提供深度的文化体验,辅以足够的资源投入,多模态的纪录片可能是更好的选择;意在强调快速传播和便捷性,模态较少的图文网页则可能更为合适。在实际操作中,结合两者的优势,采用多模态的方式可能会取得更好的宣传效果。
Based on the multimodal analysis frameworks proposed by predecessors,this paper simplifies a multimodal analysis framework suitable for this study,and conducts a comparative analysis of the CNC documentary“Seasons of China”on the 24 Solar Terms and the 24 Solar Terms column website of China Daily from the perspective of multi-modal discourse analysis.It is found that graphic and text web pages have their own advantages in promoting culture,and documentary modes also have their own strong characteristics in cultural promotion;if the goal is to provide an in-depth cultural experience and there is sufficient resource investment,multi-modal documentaries may be a better choice.If the emphasis is on rapid dissemination and convenience,then graphic and text web pages with fewer modalities may be more appropriate.In practical operation,combining the advantages of both and adopting a multi-modal approach may achieve better promotional effects.
作者
温荣芬
赖定来
WEN Rongfen;LAI Dinglai(School of Foreign Languages&Cultures,Guangdong University of Finance,Guangzhou 510521,China;School of Basic Education,Guangdong Vocational College of Foreign Languages and Arts,Guangzhou 510640,China)
出处
《东莞理工学院学报》
2025年第4期19-26,共8页
Journal of Dongguan University of Technology
基金
广东省普通高校特色创新类项目(哲学社会科学)“数智背景下商务英语虚实教育新生态研究”(2024WTSCX144)
教育部产学合作协同育人项目“信息化时代基于思辨能力导向的大学英语教学改革与实践”(2501081618)。
关键词
多模态话语分析
二十四节气
分析框架
传统文化
multi-modal discourse analysis
24 Solar Terms
analysis framework
traditional culture
