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动态多模态话语的模态协同研究——以电视天气预报多模态语篇为例 被引量:97

On the Synergy of Different Modes in Dynamic Multimodal Discourse:Taking TV Weather Forecast Multimodal Discourse as an Example
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摘要 本文旨在以电视天气预报多模态话语为例,探讨动态多模态话语模态之间的协同。首先根据多模态话语分析综合理论框架探讨了动态多模态话语分析的理论框架,然后基于这个框架从四个方面对一则约1分40秒的电视天气预报多模态语篇展开多模态话语分析。本文发现在电视天气预报多模态话语中,主持人口语为主模态,为了有效实现讲话者的整体意义,需要用其它视觉模态对其进行补充或强化;同时本文还发现了一些电视天气预报多模态话语中不同模态之间的配合和协同的基本原则。 The present article is intended to investigate the synergy of different modes in dynamic multimodal dis- course by taking TV weather forecast multimodal discourse as an example. It first sets up a theoretical framework for the analysis of the dynamic TV weather forecast multimodal discourse on the basis of the synthetic theoretical framework for multimodal discourse analysis, and then it analyzes a TV weather forecast multimodal text of I minute and 40 seconds. It is found that the main mode in the TV weather forecast muhimodal discourse is the broadcaster's oral language, and other visual modes mainly complement or highlight it in order to realize the broadcaster's total meaning effectively; it also finds some principles underlying the synergy between differertt modalities in the TV weather forecast multimodal discourse.
出处 《山东外语教学》 北大核心 2011年第5期9-16,共8页 Shandong Foreign Language Teaching
关键词 电视天气预报 多模态话语 框架 模态 协同 TV weather forecast muhimodal discourse framework modes synergy
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