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“世界游乐场”:增强现实技术与数字游戏文化转型

"The World is Your Playground":Augmented Reality Technology and the Cultural Transformation of Digital Gaming
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摘要 随着沉浸式技术硬件的发展及开源性地理数据的普及,基于增强现实技术(AR)的数字游戏创新层出不穷,革新了都市文明视野下数字游戏的媒介构型及其社会文化意义。基于此,本文尝试以近年来全球AR游戏开发案例作为经验材料,阐释增强现实技术对数字游戏文化的塑造性影响,发现围绕数字游戏的空间及社会文化发生颠覆性重组。最后从游玩世纪的城市发展理念出发,强调增强现实技术正在使游戏成为数字时代城市文明构建的组织性要素,以期为当前中国制定混合现实及数字游戏发展政策提供参考。 With the rise of immersive hardware and open-source geospatial data,augmented reality(AR)has driven rapid innovation in digital games, reshaping their media forms and socio-cultural roles in urban life. This paper explores recent AR game developments worldwide to examine how AR transforms digital game culture. By merging digital elements with physical spaces, AR moves beyond traditional virtual environments, redefining how game narratives unfold. This shift reconfigures both spatial and social dimensions of gaming: digital games evolve from creating utopian, placeless worlds to engaging with and preserving local cultures, while game sociality transitions from virtual interactions to real-world gatherings, challenging the long-held "otaku" stereotype and fostering urban youth communities. Drawing on the concept of the "Ludic Century", this paper highlights how AR is integrating gaming into urban development, offering insights for China's mixed reality and digital game policies.
作者 陈鑫盛 CHEN Xin-sheng
出处 《新闻知识》 2025年第3期58-63,94,95,共8页 News Research
基金 上海哲学社会科学规划课题青年项目“邮政系统与上海城市现代性的形成(1896-1949)”(项目编号:2023EXW003)的阶段性成果。
关键词 数字游戏 增强现实 媒介 城市空间 游玩世纪 digital game augmented reality media urban space Ludic Century
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