摘要
非物质文化遗产是乡村振兴背景下广大农村地区实现产业振兴、文化振兴、人才振兴的重要支撑。为探讨乡村振兴背景下新媒体在造纸非遗创新性传承中的应用路径,总结了我国部分地区的古法造纸非遗项目在传承过程中存在的问题,对乡村振兴背景下新媒体在造纸非遗创新性传承中面临的机遇和挑战进行分析,认为在乡村振兴背景下,新媒体应从完善数字化资源、打造线上线下传播空间、构建矩阵式推广模型等角度,助力乡村地区古法造纸非遗项目的传承与保护。
Intangible cultural heritage is an important support for industrial revitalization,cultural revitalization and talent revitalization in rural areas under the background of rural revitalization.In order to explore the application path of new media in the innovative inheritance of papermaking intangible cultural heritage under the background of rural revitalization,the problems existing in the inheritance process of ancient papermaking intangible cultural heritage projects in some areas of China are summarized,and the opportunities and challenges faced by new media in the innovative inheritance of papermaking intangible cultural heritage under the background of rural revitalization are analyzed.It is believed that under the background of rural revitalization,new media should help the inheritance and protection of ancient papermaking intangible heritage projects in rural areas from the perspectives of improving digital resources,creating online and offline communication space,and constructing matrix promotion models.
作者
杨欢
姚天魁
耿佳
YANG Huan;YAO Tiankui;GENG Jia(Shaanxi Railway Institute,Weinan 714000,China;Great Wall New Media Group,Shijiazhuang 053000,China)
出处
《造纸科学与技术》
2025年第7期149-152,156,共5页
Paper Science And Technology
基金
2024年度陕西高校学生工作研究课题(2024XKT064)。
关键词
乡村振兴
新媒体
造纸非遗
创新性传承
rural revitalization
new media
intangible cultural heritage of papermaking
innovative inheritance
