摘要
曲靖市爨文化遗产价值深厚,但城市品牌影响力相对薄弱。本文立足“城市文化资本”理论,旨在破解其价值实现的困局。研究通过系统诊断,揭示了爨文化品牌活化面临认知隔阂、主体缺位、产业薄弱与路径模糊四大核心瓶颈。为应对此挑战,研究构建了涵盖品牌叙事、IP运营、产业生态和场景营造的“四维战略矩阵”。该框架为地方文化遗产的价值转化提供了系统性行动指南,不仅为曲靖市将文化优势转化为发展优势提供路线图,还为同类文化遗产的创新性发展提供实践参考。
Qujing City's Cuan cultural heritage is profound,but its city brand influence is relatively weak.Based on the theory of"urban cultural capital,"this paper aims to address the dilemma of realizing its value.Through a systematic diagnosis,the study reveals four core bottlenecks in the revitalization of Cuan culture:cognitive barriers,a lack of key players,weak industries,and unclear pathways.To address these challenges,the study constructs a"four-dimensional strategic matrix"encompassing brand narrative,IP operation,industrial ecology,and scene creation.This framework provides a systematic action guide for transforming the value of local cultural heritage.It not only offers a roadmap for Qujing City to transform its cultural advantages into development advantages,but also offers practical references for the innovative development of similar cultural heritage sites.
作者
管理要
Liyao Guan(Qujing Normal University,Qujing,Yunnan 655011)
基金
2025年度曲靖市哲学社会科学规划“五张名片”专项课题“曲靖市打响‘爨文化故乡’名片的价值内涵和实践路径研究”(课题编号:ZXKT202525)。
关键词
爨文化
城市品牌
文化资本
IP运营
活化利用
Cuan culture
city brand
cultural capital
IP operation
revitalization
