摘要
该研究立足于展陈空间设计,以体验经济为导向,构建羌绣非遗“活态传承-文旅消费”的共生载体。针对传统羌绣展示中存在的静态陈列、体验碎片化、文化内涵流失及产业化不足等痛点,该研究创新性地提出了“基因解码—体验转译—机制构建”的整合性解决方案。通过解构羌绣文化基因,创新性地转译为三大空间策略——以“家庭工坊”为原型,设计“纺线—刺绣—应用”沉浸式环形动线,结合AR火塘场景活化文化语境,重构叙事;集成触控绣屏、声景装置、植物染香氛系统,实现“视觉—听觉—嗅觉”多感官唤醒,升级交互模式;按“30%展陈—40%工坊—30%消费”配比布局,融合业态,形成文化“传播—体验—消费”闭环。
This research is based on exhibition space design and oriented towards the experience economy,aiming to construct a symbiotic carrier for the"living inheritance-cultural tourism consumption"of Qiang embroidery intangible cultural heritage.In response to the pain points existing in the traditional display of Qiang embroidery,such as static display,fragmented experience,loss of cultural connotation,and insufficient industrialization,this research innovatively proposes an integrated solution of"gene decoding-experience translation-mechanism construction".By deconstructing the cultural genes of Qiang embroidery,it innovatively translates them into three spatial strategies-designing an immersive circular route of"spinning→embroidery→application"based on the prototype of"family workshops",activating the cultural context through AR fire pit scenes,and reconstructing the narrative;integrating touch control embroidery screens,soundscapes,and plant dye fragrance systems to achieve multi-sensory awakening of vision,hearing,and smell,and upgrading the interaction mode;and arranging the layout in a ratio of"30%exhibition-40%workshops-30%consumption",integrating various business forms to form a closed loop of cultural"dissemination-experience-consumption".
作者
吴娟
WU Juan(Sichuan Vocational College of Art,Chengdu Sichuan,611131,China)
出处
《文化创新比较研究》
2025年第23期77-82,共6页
Comparative Study of Cultural Innovation
基金
阿坝州社会科学界联合会2025年度科研项目“体验经济导向的羌绣非遗展陈空间设计研究——活态传承与文旅消费场景的共生机制构建”(项目编号:ABKT2025013)。
关键词
展陈空间
羌绣非遗
活态传承
体验经济
文旅消费
共生机制
Exhibition space
Qiang embroidery intangible cultural heritage
Living inheritance
Experience economy
Cultural tourism consumption
Symbiotic mechanism
