摘要
面对满族服饰文化传承面临的挑战,文章聚焦新媒体技术赋能下的服装展演对其传承的影响。研究表明,新媒体通过传播载体多元化、参与模式互动性及视听符号生产机制变革,为满族服饰文化注入了新活力。文章重点剖析了三种数字展演形式的影响机制——“裳·彩之光”立体投影秀运用3D Mapping技术将服饰转化为动态文化载体,创造光影奇观并引发裂变式传播;“云上满族服饰节”借助直播与VR技术实现全球观看与沉浸式虚拟互动;“数字满族服饰体验馆”通过3D模型库与AR应用提供个性化穿戴体验及深度知识学习。这些实践显著拓宽了传播渠道,通过沉浸式与互动式体验加深了观众对满族文化的理解、认同感和传承热情,并展现出结合文创开发与国际交流的市场潜力与文化传播价值。新媒体赋能的服装展演有效促进了满族服饰文化的活态传承、教育普及与社会影响力提升。
In the face of challenges to the inheritance of Manchu clothing culture,this article focuses on the impact of fashion performances empowered by new media technologies on its transmission.The study demonstrates that new media,through the diversification of communication carriers,the interactivity of participation models,and the transformation of audiovisual symbol production mechanisms,has injected new vitality into the culture of Manchu attire.The article particularly analyzes the impact mechanisms of three digital performance formats—The"Shang·Color Light"3D projection show,which uses 3D mapping technology to transform clothing into a dynamic cultural carrier,creating light and shadow spectacles that trigger viral dissemination;the"Cloud Manchu Clothing Festival",which utilizes live streaming and VR technology to enable global viewership and immersive virtual interaction;and the"Digital Manchu Clothing Experience Hall",which provides personalized wear experiences and in-depth learning through a 3D model library and AR applications.These practices have significantly broadened communication channels and deepened the audience's understanding,sense of identity,and enthusiasm for the inheritance of Manchu culture through immersive and interactive experiences.Furthermore,they highlight the market potential and cultural dissemination value through the integration of cultural and creative development and international exchange.The new media-enabled fashion performances have effectively promoted the dynamic inheritance,educational popularization,and societal influence of Manchu clothing culture.
作者
金润姬
邢珈翯
JIN Runji;XING Jiahe(Jilin University of Arts,Changchun 130021,China)
出处
《西部皮革》
2025年第12期144-146,共3页
West Leather
关键词
新媒体技术
满族服饰
数字展演
文化传承
数字化保护
new media technology
Manchu clothing
digital performance
cultural inheritance
digital preservation
