摘要
在不确定需求的寄售系统中,探讨数据赋能基于不同的收益共享机制对零售商最优订货量决策和期望利润的影响。基于寄售平台构建的报童模型和数值分析,研究发现:寄售平台的数据赋能显著影响零售商的决策和期望利润。当产品成本收益率较大时,零售商的最优订货量随数据赋能水平增加而增加;而当成本收益率较小时,订货量随数据赋能水平增加而降低,进而影响利润。此外,若数据赋能价格较低,零售商的期望利润与数据服务水平呈正比例关系。与其他收益共享机制相比,多边收益共享契约下的数据赋能可使零售商获得最大期望利润。
In the consignment system with uncertain demand,this study explores the impact of data empowerment based on different revenue-sharing mechanisms on the retailer’s optimal order quantity decision and expected profit.Based on the newsboy model constructed on the consignment platform and numerical analysis,the study finds that the data empowerment of the consignment platform significantly affects the retailer’s decision and expected profit.When the product cost yield rate is large,the retailer’s optimal order quantity raises with the increase of the data empowerment level;while when the cost yield rate is small,the order quantity decreases with the increase of the data empowerment level,thereby affecting the profit.In addition,if the data empowerment price is low,the retailer’s expected profit is directly proportional to the data service level.Compared with other revenue-sharing mechanisms,data empowerment under the multilateral revenue-sharing contract can enable retailers to obtain the maximum expected profit.
作者
李建红
丁秀好
管梦城
陶智颖
LI Jianhong;DING Xiuhao;GUAN Mengcheng;TAO Zhiying(Wuhan Institute of Technology,Wuhan,China;Huazhong University of Science and Technology,Wuhan,China;Wuhan Textile University,Wuhan,China)
出处
《管理学报》
北大核心
2025年第6期1152-1161,共10页
Chinese Journal of Management
基金
国家自然科学基金资助重点项目(72432003)
2024年度湖北省博士后创新人才培养项目(2024HBBHCXB020)。
关键词
寄售平台
不确定需求
信息服务
多边收益共享机制
consignment platform
uncertain demand
information service
multi-revenue sharing
